B2B SaaS Integration with eCommerce Platforms — A Unified Approach

Measuring the Value of eCommerce integration for B2B SaaS Companies

  • Track and import orders from multiple platforms into your system
  • Update orders across all sales channels from a single location
  • Sync inventory across multiple platforms
  • Retrieve order updates and notify your customers in the shortest time possible
  • Compile reports
  • Sync prices across all sales channels
  • Retrieve product lists along with prices, images, descriptions, etc.
  • Access to order history
  • Create coupons based on a set of conditions
  • Import contacts from stores and build segmented lists
  • Generate smart reports
  • Import products lists along with prices images, descriptions, attributes, variants, categories, etc
  • Send product info to marketplace listings on eBay, Etsy, Amazon
  • Add and update product info on web stores
  • Retrieve and update customer info
  • Get store info such as name, timezone, language, currency, country, etc.

Integration Challenges

  1. Integration is a time-consuming process. It takes 4–12 weeks to develop an integration, and if you want to connect to more than one eCommerce platform, it will take even more time. You’ll also need to build a development team for in-house integration development. Hiring, training, and employing developers for the project will definitely take more time.
  2. SaaS integration with a shopping platform is a complex process. Each eCommerce platform has its own architecture and API. You will need advanced developers to code the integration and set up an infrastructure to facilitate the process. Also, eCommerce platforms are constantly updating their APIs, so you need to update the integration with each new version of the shopping cart. This increases the maintenance tasks associated with the integration.
  3. Integrations are very expensive. On top of the setup costs (up to $4,000 per integration), there are the costs associated with hiring, training, employing, and paying advanced developers, setting up infrastructure, and overseeing upgrades and maintenance throughout the lifecycle. Forget about revenue if you want to connect your software to more than one eCommerce platform since your customers have stores on many of them.

A unified Strategy for eCommerce integration

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