Marketplace Integration: Add More Possibilities to Your B2B SaaS Solution

Marketplaces have transformed the perception of eCommerce completely. Nearly everybody begins their product searching and buying in the marketplace. Marketplaces are fantastic additional selling platforms for online retailers to sell their goods to millions of clients. However, sales on various platforms, including marketplaces, face a lot of difficulties. It is difficult to process orders from multiple sources, update the inventory, control stock rates, etc. That is why online retailers are searching for software solutions that take on all the complex tasks.

For SaaS software providers who work with online stores integration with marketplaces is important if they want to be functional and valuable to online retailers. This article will tell about the benefits, pitfalls of marketplace integration as well as which marketplaces it is best to integrate with.

What is Marketplace Integration?

Marketplace integration refers to a process of connection between SaaS applications and any marketplaces. Without such interconnection, systems such as order and stock management, shipping management, marketing automation, ERP, WMS, and many others can not work with online stores and execute their essential functions.

Therefore the data associated with products, orders, customers, and shipments in online stores of those retailers who use these distribution platforms for promoting their products, can be retrieved, added, removed, and synchronized utilizing high-end integration with different marketplaces. If providers of SaaS software solutions look forward to developing customer services by their specifications, the integration with different marketplaces is important for them. In the end, it would make a significant contribution to a rapid increase in its position in the market.

Why Marketplace Integration is a Must-Have for Your Business?

It’s not enough to know what market integration is, as you will need to properly understand why this implementation is needed to make your SaaS solution extremely competitive. Generally speaking, the more shopping platforms you are attached to is better, because this means connecting yourself with opportunities such as new competitive business markets and a larger variety of different customers and higher revenues. Maintaining close links to online stores will help you make use of the following:

  • By connecting to Shopify, Magento, Etsy, BigCommerce, Opencart, WooCommerce, PrestaShop, and many other shopping carts and marketplaces, your client base will expand.
  • By integrating your SaaS solutions with various online marketplaces, you will have access to various online retailers who might become your prospective consumers. With this implementation, you can receive and analyze all the necessary data from online stores.
  • Connecting to different marketplaces will also help you embrace and incorporate advanced functionality for your customers that will produce even more profit for your business.

Which Marketplaces to Integrate With?

Millions of people purchase goods on the marketplaces every day. The major benefit of integration with marketplaces for your SaaS solution is when you plan to grow your business. It can be hard to break into the international market and marketing can be even more difficult for worldwide sales of your SaaS solution. Therefore, connecting with many marketplaces that already have a large international base, such as Amazon, eBay, Walmart, Etsy, and many others, will enable you SaaS software solution to be available to clients living worldwide. Take Amazon for example. Amazon is one of the biggest selling websites and a well-known global company with a wide base of online retailers. By implementing the integration of your SaaS software solution with Amazon, you can connect a broader audience of online retailers due to the number of buyers Amazon attracts.

By increasing your appearance to these marketplaces, you can launch up your sales potential. But integrating marketplaces can become challenging. Various marketplaces have different systems and product data requirements. You need a simple solution that removes your SaaS software ‘s difficult integration process and other problems, so you can concentrate on more critical business problems.

How to Easily Integrate with Marketplace?

Because it takes a lot of time, funding, and assets to develop a marketplace integration for your SaaS solution, it is only reasonable to use a 3rd party platform. For example, API2Cart enables B2B SaaS providers to connect with many shopping platforms and marketplaces using a single API. It allows to integrate with over 40 eCommerce platforms including Magento, BigCommerce, Etsy, Amazon, OpenCart, Shopify, WooCommerce, and many others.

With API2Cart it is easy to get, add, update, sync needed store data such as orders, products, customers, categories, and much more. Also, API2Cart has many pricing choices and you can test the product for 30 days free of charge.

API2Cart is a unified API provider that establishes integration with 40+ shopping carts, including Magento, WooCommerce, Bigcommerce, Shopify, PrestaShop, etc.